Trinity Place Foundation of Alberta

The goal:
TPFA photo

Trinity Place Foundation of Alberta (TPFA) is the largest provider of self-contained, subsidized housing for seniors in Calgary. Seeking to reinforce and communicate its brand promise and housing philosophy to community partners, TPFA engaged Momentum to tell the TPFA story to the broader public, and to position the organization as a leader in senior’s housing.

The project:

To help build profile for TPFA among key audiences, Momentum worked to develop a strategic communications plan that focused on increasing media coverage, conducting a survey with community partners to understand current perceptions of TPFA and increasing efforts to communicate with both external and internal audiences, including updating website content to reflect the innovative and leading work that TPFA is doing.

The result:

Implementation of the plan is ongoing, however qualitative and quantitative methods have been used to measure the effectiveness of the communication strategies. Feedback from TPFA’s Report to Community and results from a stakeholder survey suggest that key messages are being understood by community partners and other stakeholders. Building upon this information, Momentum is well-positioned to share TPFA’s story with its constituents in the coming months.